Business

Caroline Logan Workshop Recap -- Headshots & The Future of Wendy Zook Photography

So I've already shared a bit about what I loved most during the Caroline Logan Photography Workshop last month, and now I want to share my beautiful new headshots from Caroline and also what all this learning and daydreaming means for you and for Wendy Zook Photography.

 

There are no gigantic shifts in my business -- I mean, in the last year I've already rebranded and consistently given a fun and personal client experience (not to mention some of my favorite images so far!). Rather, I'll be emphasizing those things that are important to me, thanks to some "aha" moments at the workshop:

 

- Blessing my clients with my business

I don't want to just deliver photos -- I want to deliver an incredible experience from first phone call through consults and e-mails and engagement sessions all the way to their sparkler exit at the end of their special day. I want them to feel that in some way Wendy, and not just WZP, has brought joy and all sorts of good things into their lives.

 

- Consistency, consistency, consistency

I want consistency not just from Corynn and Kevin's wedding in June to Melissa and Patrick's big day in September but from my first wedding in May through my last wedding in 2017. I want consistency in my workflow (I'm slooooooowly moving to all-digital for contracts, invoices and bookkeeping) but also in my editing. I really want to stay true to my style and also make all of my events look like they truly belong to the same person. Will you hold me accountable to this?!
 

- Staying true to me

This is one that I'm getting better at, but, in a field that can be competitive and stressful and overwhelming with talent, I just want to make sure that the reason I take each wedding on is the same as why I chose this path originally -- to observe and capture the greatest moments of unique love stories and to embrace true moments of the day as they happen. I want to always tell romantic stories and fun anecdotes through images that are as natural and authentic as my couples. I want to come home after each long wedding day and say "YES, YES, YES" on repeat. I want to stay friends with my clients and watch their lives explode with beauty and joy and the ups and downs of life. I want to be a capturer of memories.

 

 

It got pretty serious there! Let's take a deep breath and enjoy some pretty photos from someone else, shall we?

Photos are courtesy of Caroline Logan and took place in the beautiful Hingework co-working/studio space in downtown Lancaster, Pennsylvania. Camera strap is from Casie Marie Photography's Etsy store.

 


Which headshot is your favorite?

Drew D. - Business Headshots

Are you looking for a knowledgeable, caring realtor with a fantastic personality in the Lansdale-Doylestown  area? I know the best one for you! untitled shoot-020

Drew is joining forces with a family member's longtime realty business in southeast Pennsylvania and asked me to take some headshots and business images for him. We met in gorgeous Jim Thorpe, PA, amidst an icy afternoon. Drew was so awesome though, handling bitterly cold drops and a harsh breeze as well as me asking him to pose near beautiful brick and darling doorways.

Headshots are a fun departure from regular portrait photography. Instead of telling a tale like a couple's love story or recent engagement or depicting an entire special day like a wedding, business images need you to depict the story of a person and what they bring to the table for you.

I like to take some time and get to know the person and their business. Do they want to come across strong and serious? Or perhaps more friendly and warm? A mix of the two? And backdrops matter, even in business portraits -- rural versus urban and so on and so on.

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I've said it a thousand times, but I love photography. I love telling stories with my camera. Other than being a mom, this is the best job I've ever known!