headshots

Caroline Logan Workshop Recap -- Headshots & The Future of Wendy Zook Photography

So I've already shared a bit about what I loved most during the Caroline Logan Photography Workshop last month, and now I want to share my beautiful new headshots from Caroline and also what all this learning and daydreaming means for you and for Wendy Zook Photography.

 

There are no gigantic shifts in my business -- I mean, in the last year I've already rebranded and consistently given a fun and personal client experience (not to mention some of my favorite images so far!). Rather, I'll be emphasizing those things that are important to me, thanks to some "aha" moments at the workshop:

 

- Blessing my clients with my business

I don't want to just deliver photos -- I want to deliver an incredible experience from first phone call through consults and e-mails and engagement sessions all the way to their sparkler exit at the end of their special day. I want them to feel that in some way Wendy, and not just WZP, has brought joy and all sorts of good things into their lives.

 

- Consistency, consistency, consistency

I want consistency not just from Corynn and Kevin's wedding in June to Melissa and Patrick's big day in September but from my first wedding in May through my last wedding in 2017. I want consistency in my workflow (I'm slooooooowly moving to all-digital for contracts, invoices and bookkeeping) but also in my editing. I really want to stay true to my style and also make all of my events look like they truly belong to the same person. Will you hold me accountable to this?!
 

- Staying true to me

This is one that I'm getting better at, but, in a field that can be competitive and stressful and overwhelming with talent, I just want to make sure that the reason I take each wedding on is the same as why I chose this path originally -- to observe and capture the greatest moments of unique love stories and to embrace true moments of the day as they happen. I want to always tell romantic stories and fun anecdotes through images that are as natural and authentic as my couples. I want to come home after each long wedding day and say "YES, YES, YES" on repeat. I want to stay friends with my clients and watch their lives explode with beauty and joy and the ups and downs of life. I want to be a capturer of memories.

 

 

It got pretty serious there! Let's take a deep breath and enjoy some pretty photos from someone else, shall we?

Photos are courtesy of Caroline Logan and took place in the beautiful Hingework co-working/studio space in downtown Lancaster, Pennsylvania. Camera strap is from Casie Marie Photography's Etsy store.

 


Which headshot is your favorite?

The other side of the camera (Who is Wendy?)

I've been so overjoyed meeting new friends recently, thanks to the only-slightly-creepy world of social media and following and being followed by amazing peers and neighbors and everyone in between, that I thought I should do a post all about me. OK, that sounds a bit narcissistic, but consider it a "hello" more than anything else. Even if you've trusted me with capturing a memory in the past, I trust that we will meet again and I think it's important to know who's behind the camera.

Speaking of behind the camera, I found myself on the OTHER side of the camera recently during my mentorship with Hope Taylor Photography and Ms. Hope captured my awkward, uncomfortable self with great skill and a keen eye and transformed me into something worthy of a headshot! Haha! So clients, don't worry, I completely understand what it's like to have someone putting you in angles that maybe don't make sense in the moment because chances are something great is happening and you are going to be very pleasantly surprised.

View More: http://hopetaylorphotographyphotos.pass.us/wendy-headshots

So, hello! Who the heck is this Wendy Zook?

First and foremost, I'm Momma to Zack and Addie. Because of Zack, I am a lover of hugs, sloppy kisses and advocacy for Down Syndrome. Because of Addie, I am a lover of coffee, imagination and colors.

My husband bought me my first "serious" camera in the weeks after our son was born. Two years later, a friend needed a last-minute wedding photographer and the adrenaline, creativity and fun I felt in that day led to part-time pursuing of photography opportunities.

After leaving my full-time job one year ago, I began to dedicate time to Wendy Zook Photography. 2014 was about training and learning and reinventing myself and my passion. 2015 will be about even more incredible things. My hope is that in December we can all look back on this post and this moment I'm freezing in time and shake our heads with how far I've come and how far WZP has journeyed in just a few months.

I am an old soul trapped in a young heart.

I love classic films and current chick flicks but would rather have the radio on (Van Morrison on Pandora lately) or a book on my lap than see a TV on in the room. I wear ballet flats every chance I get and have a silly amount of shoes that look very much alike.

I love it when I capture a story with my photographs. Two people in love strolling through Christmas lights weeks after their engagement. A groom fighting tears as he watches his bride walk towards him. A new business professional finding himself. A woman who feels like a princess for the first time in her life. A woman discovering her sexy side after a boudoir session.

There is adrenaline and emotion (I'm probably crying behind the camera during your vows) in every session I do and I care about each client like a friend.

Aside from my family, photography is what brings me great joy.

It's been a slow journey, but it is a great adventure. And I'm glad you're along for the ride.

Drew D. - Business Headshots

Are you looking for a knowledgeable, caring realtor with a fantastic personality in the Lansdale-Doylestown  area? I know the best one for you! untitled shoot-020

Drew is joining forces with a family member's longtime realty business in southeast Pennsylvania and asked me to take some headshots and business images for him. We met in gorgeous Jim Thorpe, PA, amidst an icy afternoon. Drew was so awesome though, handling bitterly cold drops and a harsh breeze as well as me asking him to pose near beautiful brick and darling doorways.

Headshots are a fun departure from regular portrait photography. Instead of telling a tale like a couple's love story or recent engagement or depicting an entire special day like a wedding, business images need you to depict the story of a person and what they bring to the table for you.

I like to take some time and get to know the person and their business. Do they want to come across strong and serious? Or perhaps more friendly and warm? A mix of the two? And backdrops matter, even in business portraits -- rural versus urban and so on and so on.

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I've said it a thousand times, but I love photography. I love telling stories with my camera. Other than being a mom, this is the best job I've ever known!