Weddings

Vendor Visions {Wedding DJ & Entertainment Advice with Rochester DJ Kalifornia Entertainment}

Vendor Visions is a new collaboration between Wendy Zook Photography and various vendors from across the Rochester and Buffalo areas. These posts will feature one local vendor and their advice on planning wedding details in their field.

You can see past Vendor Visions posts HERE

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Photo by: Colburn Creative/Bethany Colburn

Photo by: Colburn Creative/Bethany Colburn

Joshua Volpe of Kalifornia Entertainment has always had a music-focused passion -- a passion that eventually (and surprisingly!) led him to a successful entertainment company in the local wedding and event industry. 


"At a young age, I had developed a love for all types of music and it's stayed with me throughout my entire life," he said. Josh first started as a club DJ, acting as resident DJ at just about every nightclub in Rochester. 


His nightclub gigs led to repeated requests for wedding gigs, to which Josh responded with a resounding "NOPE!," he shares with a laugh. "I was all about the clubs and not wedding music. But then the requests started to come in more frequently. It was crazy."
When a local DJ company didn't have room for him to join their team, he simply began Kalifornia Entertainment on his own. 

"I decided that if I was going to do it, I was going to do it properly," he said. "I went out and bought all top-of-the-line equipment and made sure I was doing things properly."

2017 is his 4th year doing weddings and he's already booking into 2019. "Every year, the number of events I do goes up by a large percentage," he said. "I'm booked every single weekend from the beginning of the year to around November. And then the corporate holiday parties go through December and January."



BOOKING YOUR DJ

Josh recommends booking your DJ about 12 to 18 months prior to your wedding date. For popular wedding months, like September and October, Josh is typically booked about two years in advance. 

"I'm a one-event-per-day type of DJ and never double-book," he added. 

Keep in mind that cost is not everything, Josh advises couples. 
" The most expensive doesn't mean you're getting the absolute best and the cheapest doesn't mean you're getting a great deal," he said. "There's a lot that goes into choosing the right vendor -- experience, reviews, referrals (both vendor and client), equipment, personality, customer service, knowledge and other things should all come into play when choosing your entertainment. Anyone can call themselves a DJ nowadays. The ones that really stand out are the ones who help you along the way and match your vision in every way possible."

The consult and booking process with Josh typically events meeting over coffee and asking lots of questions to ensure everyone is on the same page. "It allows them to see my personality and I get to see theirs," he says of the first meeting. "I try to get to know my clients as much as possible. By getting to know their wants, needs, ideas and thoughts on their wedding, it allows me to hit a bullseye every time. The more information I can get, the easier it is."

Josh says the number one goal is always to have guests walk out of a big day saying, "This was the BEST wedding we have EVER been to!"


WORKING WITH OTHER VENDORS

Knowing about and communicating with the other wedding vendors for a client's day makes a huge difference, Josh says. 

"Working well with other vendors is extremely important, because if all of the vendors are on the same wavelength, then the wedding or event will run a lot smoother. Think of a wedding as a well-oiled machine -- if all parts are moving freely and in sync with each other, then that machine will continue to work flawlessly for as long as you need it to."

All of your wedding day vendors should know timing of events, location of key moments and tinier details like exact spots for things like entrances and cake-cuttings, etc. 



WEDDING DAY ENTERTAINMENT TRENDS

Things like receiving lines and dollar dances seem to be happening less and less frequently, Josh said. Bouquet and garter tosses also are losing popularity among his recent couples. 

Old trends may see unique twists put on them, too. 

Josh is looking forward to new and fun ways to get crowd interaction at his weddings, through things like guy and girl dance battles and maybe new lip sync battles, even featuring a trophy for the winner. 

"Music is a very powerful thing," Josh says. "It has the ability to make people smile, cry, laugh and bring everyone together."



Josh loves seeing the look of amazement when a couple first enters their venue and sees all of their plans come to life. 
"It's almost like a kid running downstairs on Christmas morning and seeing everything that Santa brought them," he says with a  laugh. 

Having clients become lifelong friends is so meaningful to Josh and he's grateful to his past and future clients. 
"It means more to me than people realize that they have me share in one of my biggest days of their lives." 
 

 


For more information on Josh and Kalifornia Entertainment, visit:

WEBSITE

FACEBOOK

INSTAGRAM

TWITTER

 

To be featured in a future Vendor Visions blog post, please e-mail Wendy at wendy@wendyzookphotography.com with "vendor visions" in the subject title. 

Vendor Visions {Wedding Desserts Advice with Shell's Sweets, Rochester Bakery}

Vendor Visions is a new collaboration between Wendy Zook Photography and various vendors from across the Rochester and Buffalo areas. These posts will feature one local vendor and their advice on planning wedding details in their field. 

Our first in this series features Michelle Crawford of Shell's Sweets, a New York State-licensed in-home bakery based out of Henrietta, New York. 

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At any one time,  Michelle is balancing a 50-pound, four-tier wedding cake (no, literally trying to balance it!), bridal shower desserts and an assortment of birthday cakes and special occasion cookies. 

Her love of sweets became a passion, working desserts as a side job in 2011, which became today's successful Shell's Sweets, established as a full-time job for Michelle in 2014. It's not all fun and ease in the kitchen -- just one tier of an intricate cake can take her up to seven hours to complete. It's all worth it though, as Michelle's desire to meet new people and explore new venues and events comes to fruition with each carefully-prepped and decorated treat. 

"I love the creative aspect," she says. "I love meeting with my customers. It's fun to hear about what they have in mind."

Wedding Dessert Advice

Michelle suggests engaged couples reach out to their baker at least six months before their wedding date, but adds, "less than that may not be impossible."

You should also talk to your baker about your budget and be honest about it. 
"There are ways to have a gorgeous and delicious cake without breaking the bank," she says. "Flexibility and willingness to be open-minded is important."

Other things to keep in mind include coordinating with your venue. A tiny cake, for instance, could get lost in a huge, grand ballroom. There are ways to make it work, with tricks like stacking or using a larger stand to create the illusion of a larger cake. 

Michelle recommends sharing all details of your day with your baker so they can incorporate your overall vision at the dessert table -- recently, Michelle has used multiple tiers with unique looks for each, different-colored cake plates and a window or frame to share flavors and dessert options. 

Also consider the size of your table (a simple cake can look amazing on a smaller table) and the decor on the table (caketoppers, stands, flowers, etc.)

"I love it when they put a picture of their parents on their wedding days or something like that out," Michelle says. "But don't compete with the design of the cake. You don't need a lot, but a little addition is nice."

The background of a cake table is important, too -- just ask any wedding photographer who has cropped out "exit" signs or dealt with reflections and fingerprints on windows. 

In 2017, Michelle is getting the feeling that we'll see a lot less of the rustic looks (less naked cakes, for instance, although we'll still see those beauties, too, etc). It seems like the trends are gearing toward a more sophisticated look, more of an "urban elegance" feel -- gold lace, watercolor, pops of color, brushing with gold, painting buttercream, and more unique ideas. 

Spreads are very popular still -- cakes and cupcakes mixed together with a variety of flavors and even mixes of different types of cakes or pies together for guests to enjoy. A lot of brides are even considering to-go containers for guests to enjoy leftover desserts later that night or even the next day. 

Traditional flavors like vanilla or chocolate are always popular and safe, Michelle says, adding that it's always fun to add another flavor through a kitchen cake or different tiers. 
"Do something fun," she suggests, noting recent requests for Funfetti cake layers and a champagne-flavored cake. "Do what's you."

Michelle's favorite part of the process is watching the cakes and desserts begin to represent a happy, in-love couple and their most special day. 
"Their styles show through," she says. "That's what's so fun about weddings -- you can do what's you."

You can follow Michelle and her delicious desserts here: Website Facebook Instagram

Know a great vendor in the Rochester area? Want to be our next Vendor Visions guest? E-mail wendy@wendyzookphotography.com with the subject "Vendor Visions."